
Six expert webinars. One quiet evening with some of the most respected voices in canine welfare.
Sarah Fisher, Suzanne Clothier, Marc Bekoff, Robert Falconer-Taylor, Simone Mueller and Jo Middleton. Recorded live for IICE members and now available to the wider community. £97 with lifetime access.
Lifetime access on the IICE platform.
Some webinars are worth keeping.
These are six of them.
The International Institute for Canine Ethics (IICE) runs monthly expert webinars for our members. Most stay inside the member library. A few stand out for the lasting quality of what they teach, the depth of the conversation, and the calibre of the voice delivering them.
These six are in that category.
We've brought them together as a curated bundle for canine professionals outside our membership who would benefit from this calibre of content but aren't yet in a position to commit to full IICE membership. It's not a sample of what membership is. It's a meaningful body of professional development in its own right.
Inside the bundle
1. Sarah Fisher · ACE Freework and ACE Observations
The late Sarah Fisher spent almost 30 years revolutionising how we observe and work with dogs. In this session she walks you through ACE Freework, the practice she developed to let dogs become the pilot of their own learning experiences. You'll learn how the "magic 17 to 18 minutes" of free work creates space for genuine processing, why standing back and watching produces faster learning than active reward-based training, and how subtle observations such as whether a dog has "a leg at each corner" reveal what the dog actually needs. Sarah's voice in this recording is unmistakably hers.
2. Suzanne Clothier · Problem Behaviour or Symptom?
When a client tells you their dog has a problem, the problem they describe is rarely the actual problem. Suzanne Clothier has spent decades teaching practitioners to see the whole dog and to recognise the root causes underneath presenting behaviour. In this session she takes you through the concept of setting events, the cumulative stressors that prime a dog (or a human) to react in ways that look isolated but aren't. You'll come away with a fundamentally different lens for assessing the cases you see every week, and a clearer way of explaining root causes to your clients.
3. Marc Bekoff · Animal Sentience and Common Myths About Dogs
Marc Bekoff is one of the most influential ethologists working today, with field experience spanning coyotes, wolves, penguins and decades of canine research. In this session he takes apart the most persistent myths about dogs (there is no universal dog, dogs are not unconditional lovers, dogs do not live in the present, dominance theory was never refuted in the way people claim) and grounds the conversation in current animal sentience research. Essential viewing for any practitioner who wants their welfare claims to hold up to scientific scrutiny.
4. Robert Falconer-Taylor · Pain and Emotional Wellbeing
Most pain content focuses on the pathophysiology of pain. Robert Falconer-Taylor's session does something different. With nearly 30 years of veterinary practice and the development of EMRA behind him, Robert walks you through how chronic pain shapes a dog's overall wellbeing and happiness over a lifetime, the owner biases that cause pain to be missed, and why two dogs in exactly the same physical pain can have completely different emotional experiences. A reframing of how we think about pain in our cases.
5. Simone Mueller · Predation Substitute Training
Force-free practitioners working with high-drive dogs know the dilemma. You don't use aversive tools. You don't use e-collars or spray collars. But you do need a sustainable answer to predatory behaviour. Simone Mueller's Predation Substitute Training is that answer. In this session she walks you through the four components of PST: prevention and management, predation substitute tools, predation substitute games, and the holistic approach that makes the whole framework work together. The session every practitioner working with chase, herding or high-drive cases will return to.
6. Jo Middleton · 5 Tips to Grow Your Dog Business in 30 Days
The International Institute for Canine Ethics own Jo Middleton has a wealth of experience in running ethical businesses in the canine sector. In this session she shares five practical tips you can implement immediately to grow your dog business in 30 days, including how to marry heart with strategy, how to calculate your BBE (Business Break Even) and PBE (Personal Break Even), and how to set KPIs that include the heart-centred goals alongside the financial ones. The session that completes the bundle by reminding you that ethical practice and sustainable business are not in tension.
This bundle is for you if you're a...
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Dog trainer or canine behaviourist wanting depth from the leading voices in your sector
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Dog walker, home boarder, groomer, hydrotherapist, masseur or bodyworker committed to working welfare-first
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Working towards or maintaining ABTC registration and using high-quality CPD to support your practice
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Building a sustainable canine business alongside your professional development
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Practitioner navigating high-drive, reactive or complex cases and looking for frameworks that genuinely hold up
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Educator, course creator or rescue worker wanting source material from voices your audience will respect
This bundle is not for you if...
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You're looking for quick training tips rather than substantive professional thinking
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You use aversive training methods and don't want your assumptions challenge
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You prefer to learn by short-form video over longer expert sessions
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You're looking for live interaction rather than recorded sessions you can watch on your schedule
What's included
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All six expert webinar sessions, hosted on the IICE platform
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A curated bundle introduction module that frames the sessions and explains the recommended viewing order
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A closing module that draws out the throughlines across all six sessions
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Lifetime access via your IICE login
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Average session length of 60 to 90 minutes
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Q&A included where the original sessions were live
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Watch on any device, at your own pace, as often as you like
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14-day refund guarantee
Frequently Asked Questions
Where are the webinars hosted?
The bundle is hosted on the IICE platform, accessed through a login you'll create at checkout. You'll have lifetime access to all six sessions and any future updates we make to the bundle.
Can I watch on mobile?
Yes. The IICE platform works on any modern browser on desktop, tablet or mobile.
How long are the sessions?
Average length is 60 to 90 minutes per session, with most including a Q&A from the original live recording. You can pause, rewind, and rewatch as often as you like.
Is this CPD-eligible?
The content is high-quality professional development and many practitioners log it as CPD with their professional body. We don't issue formal CPD certificates with the standalone bundle, but you're welcome to record the time with your CPD provider. Full IICE members receive structured CPD support as part of their membership.
Will the bundle change over time?
The bundle is a fixed curated set of six recorded sessions. The IICE produces new expert webinars every month for our full members, but those sit inside the member library rather than being added to this bundle.
What if I don't enjoy it?
Email us within 14 days and we'll refund you. No questions, no hard feelings.
Is this the same as IICE membership?
No. The bundle is a one-off purchase of six recorded webinars. IICE membership is the full professional standing relationship, including six-monthly professional assessment, the ABTC pathway, the Ethical Canine Professional badge, monthly new webinars, the members community, and more. Membership is £197 per year, which works out at less than £4 per week. The bundle gives you a sense of the calibre of our expert content without the membership commitment.
Can I become a member after buying the bundle?
Of course. The bundle sits separately from membership, but many bundle buyers find that the calibre of the content makes them curious about full membership. You're welcome to join at any time.
What about the IICE AI Playbook? Is that for me too?
Possibly. The IICE AI Playbook is a separate product from the bundle. It's a structured, practical walk-through of how to use AI ethically in your canine professional work, aligned with the IICE AI Code of Practice. Eleven modules, three companion downloads, hosted on the IICE platform.
The bundle and the playbook serve different needs. The bundle is depth from leading sector voices on canine welfare and behaviour topics. The playbook is practical guidance on using AI tools ethically in your business. Many practitioners benefit from both, and some only need one.
The playbook is £9 with lifetime access. Get the playbook.
About the International Institute for
Canine Ethics (IICE)
The International Institute for Canine Ethics (IICE) exists because the canine sector deserves a professional body that takes welfare, ethics and standards seriously.
We assess our members' professional development and standards every six months. We offer a six-step assessment pathway to ABTC registration. Our members carry the IICE Ethical Canine Professional badge and the UK Dog Charter badge. We run monthly expert webinars and member mentoring meetings. Our private member community is one of the most thoughtful professional spaces in the canine sector.
We're not the biggest professional body in the dog world. We're the one that holds the highest standard.
This bundle is offered in that spirit.