The Ethical Canine Decision Tree is a practical guide to help you respond with compassion in the moments that matter most. Whether you're in a vet clinic, rescue centre, classroom, or simply at home with your dog, this tool gives you clarity - not control -so you can act ethically, even under pressure.

You care deeply about doing things right. But sometimes, in the middle of a difficult moment, it's hard to remember what “right” looks like. You might second-guess your response, feel unsure how to explain it to others, or find yourself slipping into old habits. You want a kind, science-informed way to respond to dogs - and something simple to help others understand that, too.

This is where the Ethical Canine Decision Tree comes in. It's a free, printable tool that helps you translate what the dog is communicating and decide what to do next - without shouting, shaming, or second-guessing. The Tree walks you through common behaviours, emotional cues, and training scenarios, helping you move from “What do I do?” to “I know exactly how to support this dog.”

It's designed for guardians, trainers, behaviourists, groomers, walkers, vet staff, massage therapists, boarders, CPD students - anyone who supports dogs and wants to do it with care and clarity.

If you're using punishment or control-based methods, this isn’t for you. But if you’re open to a better way, one that respects both science and emotion, you’ll find this a valuable tool in your kit.

Using the Tree, you’ll start to see behaviour differently. What once looked like “naughty” now reveals itself as unmet needs, stress, or communication. Instead of reacting, you’ll respond - with calm, with context, and with confidence. You'll feel more grounded. You'll support others with less friction. And most importantly, you'll build deeper trust with the dogs in your care.

This tool is part of a wider shift. Created by the team at IICE, it draws on cognitive-led, force-free approaches grounded in real-world experience and behavioural science. It's also a gateway into the IICE Growth Lab - our full suite of AI-powered support tools for ethical canine professionals.

The Tree is simple but powerful. It reflects IICE’s belief that ethics are not abstract - they are visible in the everyday choices we make. Every use reinforces your values. Every branch offers a better outcome. Every decision is a chance to build trust, not fear.

And it’s free. No fine print. Just add your email to download.​

Once you do, you’ll also receive three optional companion pieces: a short explainer on what makes a method ethical, a guide to talking about force-free with clients, and early access to our upcoming Growth Lab.

If you’re ready to move from pressure to permission, from uncertainty to understanding, download the Ethical Canine Decision Tree now. Because ethical practice shouldn’t be complicated - it should be clear, kind, and available to all.