The dog training and behaviour industry remains largely unregulated, which means ethical professionals must often navigate a landscape riddled with misinformation, harmful practices and unqualified individuals. In a world where “quick fix” promises are everywhere, how can you, as a values-driven dog professional, spot the red flags before harm is done? 1. The Language of Domination Be cautious of language that relies heavily on outdated, dominance-based theory. Phrases like “

First impressions matter. When a new client signs up for your services, they’re not just buying time with you, they're entering into a relationship based on trust, clarity and shared goals. A smooth, professional onboarding process sets the tone for everything that follows. It helps prevent miscommunication, manages expectations and ensures that you and the client are aligned from the start. Here’s what every ethical dog professional should include in their onboarding system.

Ethical practice can feel isolating - especially when you’re surrounded by professionals using outdated methods, or when you choose to speak out against poor standards. In an unregulated industry, it’s easy to feel like you’re swimming against the tide. That’s why community matters. A strong peer network isn’t just a source of social comfort. It’s a foundation for resilience, accountability and growth. When we connect with others who share our values, we’re better equipped to