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Aversive training, more consequences than you may realise
Despite the efforts of many canine professionals and widening body of scientific evidence, aversive training techniques remain in use....
Jay Gurden
7 days ago


Why Your Brand Should Reflect Your Values (and How to Do It)
Many dog professionals think of their “brand” as a logo or colour scheme. But your brand is much more than that, it’s how you show up....

Jo Middleton
Jun 29


How to Advocate for Better Industry Standards Without Burnout
Being an ethical dog professional means more than using force-free methods. It often includes the emotional labour of advocacy:...

Jo Middleton
Jun 22
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