How to Spot Red Flags in Canine Industry Practices and What to Do About Them

The dog training and behaviour industry remains largely unregulated, which means ethical professionals must often navigate a landscape riddled with misinformation, harmful practices and unqualified individuals. In a world where “quick fix” promises are everywhere, how can you, as a values-driven dog professional, spot the red flags before harm is done?

1. The Language of Domination

Be cautious of language that relies heavily on outdated, dominance-based theory. Phrases like “pack leader,” “alpha roll,” or “showing the dog who’s boss” aren’t just outdated, they’re harmful. These concepts stem from flawed interpretations of wolf behaviour and have long been discredited by modern science.

Ethical professionals should watch for colleagues or businesses that still promote these narratives. If someone builds their entire philosophy around control and submission, you’re likely looking at an approach that prioritises compliance over welfare.

2. Equipment That Punishes, Not Teaches

Another major red flag? The use of aversive tools. This includes prong collars, shock (e-collars), choke chains and slip leads used with the intention of discomfort or compliance.

These tools may suppress behaviour in the short term, but they do so by increasing fear or pain not by addressing the underlying emotional or cognitive needs of the dog. Long term, they erode trust and can even worsen reactivity and aggression.

Ask yourself: does this practitioner teach the dog what to do, or simply punish what they don’t like?

3. Guarantees That Sound Too Good to Be True

The moment you see a trainer guarantee results especially within a rigid timeframe be wary. Behaviour is influenced by many variables: health, environment, history and more. No ethical professional can promise specific outcomes, because dogs are sentient beings, not programmable machines.

Instead, look for those who talk about progress, collaboration and individualised approaches.

4. A Lack of Qualifications or Continuing Education

We’re all learning, all the time. But when someone operates without any recognised education, credentials, or affiliation with professional bodies (and shows no interest in developing), that’s a concern. Equally concerning is when someone presents themselves as above scrutiny or immune to critique.

Ethical professionals are transparent about their training, keep up with CPD and are open about their limitations.

5. How They Speak About Clients (and Other Professionals)

Finally, pay attention to how a person talks. Do they shame owners? Blame the dog? Mock other professionals online? Red flags aren’t just about what someone does, but how they behave especially when they think no one’s watching.

What Can You Do?

If you come across red flags, take heart you’re not alone. Speak up where it’s safe to do so. Refer clients away from harmful practices. Promote ethical voices. And if you’re not sure where to turn, communities like the International Institute for Canine Ethics (IICE) exist precisely to help professionals like you navigate these challenges with confidence and support.

Together, we can raise the standard and protect the dogs, clients and values we hold dear.