
The IICE Expert Webinar Bundle (£47 one-time offer)
WAIT! One-time offer for IICE Playbook buyers only
Add all 6 IICE expert webinars to your order for £47. You'll save £50 off the public price.
The IICE Expert Webinar Bundle brings together six full sessions from some of the most respected voices in canine welfare and behaviour. Sarah Fisher, Suzanne Clothier, Marc Bekoff, Robert Falconer-Taylor, Simone Mueller, and Jo Middleton. Recorded live for our members. Available together, for IICE Playbook buyers only, at a substantial saving on the public price.
This bundle is normally £97 on our website. If you add it to your order today, you'll get all six sessions for £47. The offer is one-time only and is not available after checkout.
Lifetime access on the IICE platform.
The Six Webinars
1. Sarah Fisher · ACE Freework and ACE Observations
The late Sarah Fisher spent almost 30 years revolutionising how we observe and work with dogs. In this session she walks you through ACE Freework, the practice she developed to let dogs become the pilot of their own learning experiences. You'll learn how the "magic 17 to 18 minutes" of free work creates space for genuine processing, why standing back and watching produces faster learning than active reward-based training, and how subtle observations such as whether a dog has "a leg at each corner" reveal what the dog actually needs. Sarah's voice in this recording is unmistakably hers.
2. Suzanne Clothier · Problem Behaviour or Symptom?
When a client tells you their dog has a problem, the problem they describe is rarely the actual problem. Suzanne Clothier has spent decades teaching practitioners to see the whole dog and to recognise the root causes underneath presenting behaviour. In this session she takes you through the concept of setting events, the cumulative stressors that prime a dog (or a human) to react in ways that look isolated but aren't. You'll come away with a fundamentally different lens for assessing the cases you see every week, and a clearer way of explaining root causes to your clients.
3. Marc Bekoff · Animal Sentience and Common Myths About Dogs
Marc Bekoff is one of the most influential ethologists working today, with field experience spanning coyotes, wolves, penguins and decades of canine research. In this session he takes apart the most persistent myths about dogs (there is no universal dog, dogs are not unconditional lovers, dogs do not live in the present, dominance theory was never refuted in the way people claim) and grounds the conversation in current animal sentience research. Essential viewing for any practitioner who wants their welfare claims to hold up to scientific scrutiny.
4. Robert Falconer-Taylor · Pain and Emotional Wellbeing
Most pain content focuses on the pathophysiology of pain. Robert Falconer-Taylor's session does something different. With nearly 30 years of veterinary practice and the development of EMRA behind him, Robert walks you through how chronic pain shapes a dog's overall wellbeing and happiness over a lifetime, the owner biases that cause pain to be missed, and why two dogs in exactly the same physical pain can have completely different emotional experiences. A reframing of how we think about pain in our cases.
5. Simone Mueller · Predation Substitute Training
Force-free practitioners working with high-drive dogs know the dilemma. You don't use aversive tools. You don't use e-collars or spray collars. But you do need a sustainable answer to predatory behaviour. Simone Mueller's Predation Substitute Training is that answer. In this session she walks you through the four components of PST: prevention and management, predation substitute tools, predation substitute games, and the holistic approach that makes the whole framework work together. The session every practitioner working with chase, herding or high-drive cases will return to.
6. Jo Middleton · 5 Tips to Grow Your Dog Business in 30 Days
The International Institute for Canine Ethics own Jo Middleton has a wealth of experience in running ethical businesses in the canine sector. In this session she shares five practical tips you can implement immediately to grow your dog business in 30 days, including how to marry heart with strategy, how to calculate your BBE (Business Break Even) and PBE (Personal Break Even), and how to set KPIs that include the heart-centred goals alongside the financial ones. The session that completes the bundle by reminding you that ethical practice and sustainable business are not in tension.
Save £50 today!
This offer is available only as part of this order. Once you complete checkout, the bundle reverts to the public price of £97 on our website. There is no second chance at this price, no email follow-up, no "limited time" version that quietly reappears.
Lifetime access on the IICE platform.
Frequently Asked Questions
Wondering why it's this cheap?
Because you're already a paying playbook customer, and we'd rather get this content into the hands of practitioners than have it sit behind a higher price point. The £47 offer reflects the fact that you've already shown up as someone who takes ethical practice seriously.
What if I already have one of the sessions?
Bundle access is via the IICE platform alongside your playbook. You'll have lifetime access to all six.
What format is it?
Pre-recorded video webinars, accessed online on the IICE platform with the same login as your playbook. Average session length is 60 to 90 minutes. Q&A included where it was recorded live.
Can I add it later?
Not at this price. The £47 offer is checkout-only. After today, the bundle is £97 on our website.
P.S. If you're hesitating, here's the question worth asking. If you could spend one quiet evening with Marc Bekoff, Suzanne Clothier, Sarah Fisher, Robert Falconer-Taylor, Simone Mueller and Jo Middleton, what would that be worth to your practice over the next decade? £47 buys you that evening. The decision is yours.
About the International Institute for
Canine Ethics (IICE)
The International Institute for Canine Ethics (IICE) exists because the canine sector deserves a professional body that takes welfare, ethics and standards seriously.
We assess our members' professional development and standards every six months. We offer a six-step assessment pathway to ABTC registration. Our members carry the IICE Ethical Canine Professional badge and the UK Dog Charter badge. We run monthly expert webinars and member mentoring meetings. Our private member community is one of the most thoughtful professional spaces in the canine sector.
We're not the biggest professional body in the dog world. We're the one that holds the highest standard.