top of page


Mentorship in the Dog World
Ethical dog professionals don’t thrive in isolation. Whether you’re early in your career or several years in, mentorship can be a...

Jo Middleton
Sep 7, 2025


How to Get Better Client Buy In for Science Based Methods
You know your methods are ethical, evidence based and firmly rooted in welfare. But what happens when a client arrives with different...

Jo Middleton
Aug 24, 2025


The Ethical Pricing Dilemma
Many dog professionals struggle with pricing, especially those grounded in compassion and ethics. They want to be accessible. They care...

Jo Middleton
Aug 3, 2025
bottom of page