How to Write Service Agreements That Reflect Your Values

A well written service agreement is more than legal protection. It’s a statement of how you work, what you stand for, and how clients can engage with you respectfully.

For ethical dog professionals, a service agreement isn’t about distancing yourself from your clients, it’s about setting shared expectations, protecting everyone’s wellbeing and reinforcing your commitment to compassionate practice.

Here’s how to build an agreement that reflects your ethics and strengthens your client relationships.

Start With a Friendly Tone

An agreement should be clear and professional, but not cold. Introduce it with a brief message that explains its purpose: to ensure clarity, mutual respect and the best possible outcomes for the client and their dog.

Avoid heavy legalese. Aim for language that is respectful, straightforward, and human.

Key Sections to Include

1. Scope of Services Be specific about what’s included - and what’s not. Define the type of support you offer (e.g., training, behaviour consultations, walking, in-home pet care, follow-ups) and outline the format, duration and goals. Make sure all legal and insurance requirements are covered.

2. Your Ethical Position Include a brief statement of values. For example: “I use only positive, reward-based methods and prioritise your dog’s physical and emotional safety over tangible results. I will never use or recommend aversive tools or techniques that rely on fear or discomfort.”

This sets clear boundaries while reinforcing your professional stance.

3. Cancellation and Rescheduling Policy State your notice period, refund policy, and any fees for late cancellations or missed sessions. Frame it around mutual respect: “This ensures I can offer appointments fairly and plan my schedule effectively.”

4. Safety and Equipment Expectations Include any requirements for appropriate equipment, secure handling and the environment in which interaction will take place. State your right to end a session if the safety of the dog or others is at risk.

5. Client Responsibilities Make it clear that success depends on follow through, consistency and honest communication. Invite clients to ask questions and take an active role.

6. Data Protection and Confidentiality Briefly explain how client and dog data will be stored and used, and how confidentiality will be maintained, or where it may be legally overridden (e.g., welfare concerns).

Invite Questions and Clarifications

Your agreement should never feel like a contract being imposed. Encourage clients to read it carefully and ask questions. When they feel involved, they’re more likely to respect the terms.

Final thoughts …

Ethical professionalism is founded in clarity and trust. A strong service agreement prevents misunderstandings and makes both your life and your clients’ lives easier. And most importantly, it ensures the dog’s welfare remains central to every interaction.