How to Get Better Client Buy In for Science Based Methods

You know your methods are ethical, evidence based and firmly rooted in welfare. But what happens when a client arrives with different expectations or outright resistance to your approach?

Whether influenced by online personalities, previous trainers, or family traditions, many clients need guidance as they move from outdated thinking to science-based understanding. The good news? With the right approach, you can bring them with you and build a stronger relationship in the process.

Step 1: Lead with Curiosity, Not Criticism

When a client says something like “Shouldn’t I be the pack leader?” or “What if we just use the shock collar once?” it can be tempting to correct them outright. But correction isn’t always connection.

Instead, ask questions. “Tell me more about where you heard that,” or “Has that worked for you in the past?” By listening first, you earn the right to educate gently and show respect for their intent, even if the method needs redirection.

Step 2: Explain the Why, Not Just the What

Clients are more likely to trust your process if they understand the reasoning behind it. Use real life analogies (e.g., comparing learning under pressure to being shouted at in a maths exam) or share studies in accessible language. If needed, show video comparisons or before and after stories that highlight the benefits of force-free training.

Remember: evidence builds credibility. Storytelling builds connection.

Step 3: Align With Their Values

Most people want to be kind to their dogs. They want a calm household, a happy pet, and a stress free walk. They don’t want to cause pain, they just want things to work. Your job is to show them that kindness does work and that their goals are achievable without compromising welfare.

Focus on shared outcomes: harmony, understanding and behaviour that lasts.

Step 4: Be Honest About the Process

Don’t oversell. Explain that ethical behaviour change takes time but that it’s safer, more sustainable and builds a stronger bond between human and dog. Let clients know what to expect, how they can support the process, and what success might look like over time.

Final thoughts …

When clients buy in, progress accelerates. But that buy-in must be earned through empathy, education, trust and consistent, transparent care. You’re not just selling a method. You’re offering a mindset based on science, ethics and mutual respect.