How to Advocate for Better Industry Standards Without Burnout

Being an ethical dog professional means more than using force-free methods. It often includes the emotional labour of advocacy: challenging poor practice, pushing for change and holding the industry to account.

But advocacy can be draining. When every post, policy, or “expert” video you see contradicts what you know to be ethical, it’s tempting to disengage altogether or burn yourself out trying to correct it all.

Here’s how to advocate effectively, sustainably and without sacrificing your own wellbeing.

Choose Your Battles Wisely

You don’t have to respond to every video or article. You don’t have to correct every piece of misinformation. Focus your energy on the platforms, audiences, or issues where you can genuinely make an impact.

Ask yourself: Is this a teachable moment, or a drain on my energy? Not all challenges are worth engaging with - and that’s okay.

Use Your Voice Strategically

Advocacy isn’t just about shouting louder. It’s about being credible, consistent, and clear. Share evidence-based resources. Explain your stance calmly. Create content that educates and empowers.

You don’t need to be reactive to be effective. Thoughtful advocacy builds trust over time.

Avoid Shame-Based Messaging

Calling out unethical behaviour is necessary but attacking individuals or using shame-driven language rarely leads to change. Focus on practice, not personality. Invite dialogue when possible, and always lead with welfare and professionalism.

If someone is using harmful methods, explain the risks and offer alternatives without assuming malicious intent.

Set Boundaries Around Advocacy

Decide how much time and energy you’re willing to give to advocacy each week. Stick to that limit. Your work with dogs and clients matters too and your mental health is not a renewable resource.

Schedule breaks. Step away when needed. Your voice will be stronger for it.

Build Coalitions, Not Just Followers

Find other professionals who share your values and work together. Share each other’s posts, collaborate on campaigns, or co-host events. It’s easier to speak up when you’re not alone.

If you’re part of a professional association like IICE, use that network to amplify your message and draw on collective wisdom.

Final thoughts …

You don’t need to fix the whole industry on your own. Advocacy is not a race, it’s a relay. Take your turn. Pass the baton. And know that even small efforts, done with integrity, move us all forward.