Creating a Code of Ethics for Your Canine Business
- Jo Middleton
- 3 days ago
- 2 min read
If you’re serious about running an ethical dog business, it helps to put your values in writing. A personal or business-specific Code of Ethics isn’t just a box-ticking exercise, it's a guiding compass. It clarifies your boundaries, communicates your stance to clients and keeps you aligned with your long term mission.
Here’s how to create one that feels authentic, practical and powerful.
Why Have a Code of Ethics?
Many professionals assume their values are obvious “I’m kind, I’m force-free, I follow best practice.” But making those standards explicit helps in three key ways:
Clarity: Clients understand what to expect.
Credibility: You demonstrate integrity and leadership.
Consistency: You have something to return to when dilemmas arise.
Whether you’re a solo trainer or run a larger team, a written code gives shape to your intentions and provides reassurance to those who choose to work with you.
What Should It Include?
Your Code of Ethics should reflect both your personal ethos and best practices in the profession. You might structure it around five pillars:
Animal Welfare Example: “I prioritise the physical, emotional and behavioural well-being of the animals in my care at all times.”
Training Methods Example: “I use evidence-based, force-free techniques, avoiding tools or practices designed to cause fear, pain, or intimidation.”
Professional Conduct Example: “I engage with clients and colleagues respectfully, maintaining confidentiality and professional boundaries.”
Client Relationships Example: “I educate without judgement, recognising that guardians are partners in the learning process.”
Continued Education Example: “I commit to ongoing professional development and regularly review emerging research and guidance.”
You might also include specific stances for example, a clear rejection of dominance theory or aversive tools to make your values unmistakable.
Post it on your website. Include it in onboarding packs. Reference it in social media bios or printed materials. A Code of Ethics is a living document visible, revisited and occasionally revised as your understanding evolves.
Creating a Code of Ethics isn’t about posturing, it’s about anchoring yourself. In a world where “quick fixes” and flashy marketing often outshine integrity, this is your chance to stand tall and say, "Here's what I stand for.
And when clients choose you, they’ll know they’re choosing trust, compassion and professionalism - all in writing.
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