Stories from the Field: Members Making a Difference

Sometimes the most powerful form of education is storytelling. Across the Canine Ethics community, professionals are working quietly and courageously to raise standards, support dogs and guardians and model what ethical practice can look like in the real world.

Here are just a few examples of how ethical dog professionals are making a difference - often without fanfare or recognition, but with real impact.

Case Study 1: A Trainer Rejects a ‘Guaranteed Results’ Job Offer

One IICE member was approached by a large local boarding business looking for an in-house trainer. The role required “guaranteed results in two weeks” and the use of e-collars for off-lead control.

Rather than compromising, the trainer politely declined and followed up with a clear, evidence-based explanation. Months later, the business returned, ready to redesign the role based on ethical methods.

This is what leadership looks like: saying no, even when it costs you a contract.

Case Study 2: A Groomer Introduces Consent Based Handling

After attending a webinar on canine consent cues, a dog groomer in Devon decided to revamp her entire approach. She introduced chin rest training, taught guardians about cooperative care and began offering desensitisation sessions as standard.

Her appointments now take longer but her clients stay longer too. She’s developed a reputation for being the place to go when your dog “hates the groomer.”

This is what ethical evolution looks like: one quiet change, rippling outward.

Case Study 3: A Behaviourist Advocates for Regulation

Frustrated by the unregulated nature of the industry, a behaviourist began writing to her MP. She gathered evidence, collaborated with others in her network, and submitted a policy proposal on professional standards for canine behaviour work in the UK.

She’s still waiting for legislation but her letter led to a meeting. She hopes her meeting will lead to a wider campaign. Momentum begins with one voice.

This is what advocacy looks like: slow, steady, determined.

Why These Stories Matter

These aren’t necessarily headline making stories. But they’re proof that ethics in action doesn’t always look dramatic. It often looks like patience, courage and quiet consistency.

Sharing stories helps other professionals feel seen. It reminds us that we’re not alone and that small, local acts of integrity can shift public expectations over time.

Final thoughts …

We are the industry we shape. And every decision helps redefine what professionalism looks like in the dog world - whether that be to speak up, to change, to hold the line

Let’s keep telling these stories. Let’s keep making them.